Tag Archives for " internet marketing "

There Are No Expert Marketers

Markets, as we all know, change constantly.  And just as markets change constantly, the way to appeal to those markets changes constantly as well.  Just imagine the seller of horse-drawn buggies moving into the car market without adjusting his sales pitch.  Expert marketers are not born; they are reborn over and over again.

A real marketer not only knows his market, but knows the trends in that market that will lead to the introduction of new markets.  A good marketer will constantly be studying changes and trends, not only in the industry that he specializes in but in other related industries as well.  Just look at our poor buggy salesman.  Whatever product is being marketed today could evolve into something completely different, or even disappear off the consumer screen altogether.  A good marketer will be able to anticipate this and move into the new direction as, or even before, his products are losing popularity or becoming obsolete. 

Social trends change all the time, and the marketing industry must constantly be attuned to them or lose customer support.  Examine the sad case of Kodak, one of the oldest and most respected companies in the film industry.  No one questioned that they had the best processing systems and materials, and they did an expert job at marketing that concept. Remember “never settle for less than Kodak paper for your precious memories”? But the quality of their photos was irrelevant once digital cameras were invented and no one needed photos anymore.  They may have had a superb marketing campaign for photos, but not recognizing the new social trend rendered their genius marketing useless.

And this is why marketers cannot afford to be experts in marketing, but need to strive to be experts in social trends, testing methods, market shifts, new product development, etc.  Most of us probably would have a hard time citing any technological innovation of our youth that is still hot today.  Imaging cameras in photography, cassette players and 8 track tapes in music, bulky desk top computers in information processing, dial phone in communications, the list goes on and on of these dinosaurs that have disappeared from modern life.  Any marketer who follows only his industry, instead of keeping track of the changes, trends and innovations in that industry is headed for failure. Instead he has to continually reinvent himself as an expert in each new development.

People change, products change and consequently markets change. Marketers have to change with them. 

 

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Internet Marketing

A latest and advanced trend going around on the web is social media marketing. It’s pure logic to use popular social networking sites like Digg, Facebook, and Twitter. Usually social networking sites are free, but we all know everything comes with a price. These sites make money by offering their web page space to companies to advertise their products.

Social Media Marketing

Users of these social networks usually browse through pages and click on an ad that catches their attention. Two things happen here: one being the ad sponsoring site makes money as soon as the ad is clicked. Second thing that happens is that the product that is being advertised gets publicized to that particular user. Now if we look at the big picture, there are hundreds and thousands of users in various networks all over the world clicking on that same ad.

Newbie entrepreneurs use sites like Linked In, Twitter, Facebook, etc. to promote their own products from home. Whether it is clothes, shoes, jewelry, or books, they can easily take photos of their merchandise and write descriptions and post them as Tweets or Status Updates. And if you have loads of friends or followers, then the items you are trying to sell will likely to get noticed more.

YouTube

Wannabe performers use YouTube to show their talents for the world to view. It could be anywhere from singing and dancing to stand-up comedy to magic tricks. If you’ve got it in you, then there’s no obstacle that can stop you from uploading a video and putting yourself out there. And if they’re really good, talent agencies will find them and make their dreams of becoming a star into reality. Rising artist like Justin Beiber used YouTube as a social media marketing tool to get himself noticed. Eventually, Justin Timberlake and Usher were battling to sign him to their label. And before you know it, he has a $750 haircut!

People hire employees to promote their products on social networking websites. The job employees are required to get likes and followers and fans to a particular or page that is being promoted. This is when the employer wants to market their services or goods, but doesn’t have the skills or the time to do so.

Basically there are numerous ways to use social networks to sell or offer a product or service. Some ways are free, and some might have a minimal fee. Overall they’re easy to do and can also be a valuable instrument to maximize your earning potential.