In the vast world of technological advancements, it is no surprise that Instagram, the photo-and-video sharing social media app, would quickly gain millions of users and followers. Forbes magazine dubbed them as one of the most powerful selling tools. Obtaining the name, despite lacking the “buy link” feature offered by its social media competitors.
In a sense, marketing through Instagram for small businesses is genius. By connecting on a more personal level with potential clients or customers daily, small businesses can generate an astronomical amount of followers. Any promotion or “special buy” can be accessed instantly by followers. Then, those followers could further share the links with their other friends and followers. It is definitely an advertising and marketing tool of the future. For small or start-up businesses, who may not have the budget for large marketing campaigns, Instagram may just be the tool they need. Instagram could get their products and business’ name out there and help get them on the right foot.
Instagram Posts!
To ensure that the products are gaining attraction, small businesses could include pictures with well thought out and written descriptions. The more pictures the better! Making them interesting or even by featuring your business’ logo, could increase the likelihood of them getting noticed. Do not forget about the video feature! This feature can bring a whole new dynamic to your product and also help expand your business’ number of followers.
Comment, and Chatting
By interacting with followers and replying to their comments or posts small business owners can create a steady client base. You could also link Instagram can with other social media outlets. By linking your accounts, you can increase your number of followers.
Above all else, remember to have fun with it! Using Instagram is an excellent marketing tool for your business. Users will be more likely to follow you if you present your material in a fun, and relatable way. So be creative and learn to track your results! Keep using what has proven to be effective!
While you cannot expect businesses to take off overnight, even with the help of a powerful tool such as Instagram, using a powerful marketing tool such as this can, most often, be highly beneficial for small businesses.
