You may think that because your customers are familiar with your business you don’t have to remind them of changes and up coming offers, but you’d be wrong. The fact is that many people are always looking for the business that gives them the most benefits. When you are marketing your company you should always emphasise the benefits and as your business changes you should remind them of any new benefits.
Let People Know what’s Happening with Your Brand
You spend a lot of time building your brand and if you want your customers to remain familiar with it then you need to inform them of updates and changes. One of the best ways to keep your customers informed and to reinforce the idea that your contact with them is personal is through voice broadcasts. You probably don’t have the time, and neither does your workforce, to send out individual voice messages, but a tailored service can do these things for you.
Voice broadcasts are a great way of keeping your customers up to date with what is happening in your business and what if any special offers or competitions you are running. If you have a customer request in response to your broadcast then it is possible for a specialist company to generate a bespoke application where you can generate a call back at a specific time or in answer to a certain question.
Modern technology means that you can market your business on an ongoing basis without having to do very much at all. Take advantage of the technology that is available to make sure that your message is out there and customers are on the ball when it comes to what’s happening in your business.
Let People in on the Current Benefits
From time to time you may want to offer further benefits to your customers and a promotional sms concerning a particular product and its benefits, even a special offer, is the best way to get your messages out to the whole of your customer base. Your personalised message is likely to be well received by your customers as everyone likes to feel that they are getting this type of extra benefit. Whether you need to use a promotional sms to advertise the fact that you are contributing to an exhibition in your business area or whether it is to promote a new product, sending the message is a key part of getting attendees and buyers. It takes a lot of time and energy to run a business and so it pays to get whatever help you can when it comes to marketing and promotion.
People like to know what is happening with a business when they have benefitted from that customer relationship, keeping them informed sends out the message that you really do care about your ongoing relationship with them. Let people know about your latest offers and what benefits they have for the customer. Keep your customers up to date with what is happening in your business if you want them to remain loyal to you.
Written by Crispin Jones on behalf of promotional SMS and voice broadcasting experts, Collstream.